Geofolia, Landmark’s chosen crop recording solution, was launched at LAMMA’17 and has been proving itself on multiple UK sites following on from its success in Europe. Developed by Isagri, Landmark’s parent company, Geofolia was a natural front runner but not a foregone conclusion to solve the gap in the marketplace for a visually attractive, easy to use program.
Keith Morris, Landmark’s Sales Manager, said: “We were being asked by farmers to provide crop recording to cover Crop Assurance, stock records, costings and mapping all in one place, avoiding the need for multiple spreadsheets, and also with a cloud and mobile app option to aid manager and operator alike. The Landmark Team will be demonstrating Geofolia at LAMMA ’18, the latest version includes improvements derived from our user feedback to be released in January.
New features include:-
Commodity invoices entered into KEYPrime can be imported directly into Geofolia saving duplication of entry and ensuring accurate pricing information.
Agronomist’s recommendations can be imported from different software products saving dual entry of data.
A range of additional reports have been added for the 2018 release, to include improved weather, traceability and costing reports.
Early adopters are reporting encouraging first harvest season enterprise analysis and a new raft of arable farmers are learning about Geofolia’ s intuitive simplicity, clear graphics and mobile app operator flexibility.
User Stephen Eales explained the ongoing development and economic benefits he is seeing since becoming an early adopter for Landmark. His Sussex business, J.G. Eales & Sons, is a 1200 acre arable test site and having worked extensively on Geofolia from the start he is impressed by the time saving in the program. “Duplicate jobs are reduced by easy ‘copy activity’ features and measuring costs, by crop or by hectare is a simple matter. The backdrop map and range of crops have both improved since the launch making screens cleaner, tidier and even more relevant to the environmental scheme options available in the UK.”
Julian Lewis (J.L. Farming) is farming 1100 acres of clay cap over chalk in Hampshire and his combinable crops are organised into five profit centres. He had failed previously to find a crop recording system which gave him enough information without over complications and had designed his own spreadsheets. But seeing Geofolia at LAMMA’17 he decided to ‘jump in’. “To date I have had no training on Geofolia which is indicative of how good it is. Geofolia is an easy to use program that allows me to input crop data and then interrogate the figures to better understand the business and make management decisions to boost profitability,” said Julian Lewis.
“Inputting the harvest results uses the same procedure as all the other data, is easily learnt and user friendly so that it is not a chore,” he continued.