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Landmark’s Annabel James aims to help farmers in need by running a marathon

Annabel James, Landmark’s East Anglian sales consultant, who is running to raise money for the Royal Agricultural Benevolent Institute (RABI) in April. Picture: W.Wrinch.

Landmark is supporting one if its staff members, Annabel James, in her bid to give an agricultural charity a healthy cash boost when she runs the London Marathon on April 22.  A sweepstake is running in the office, individual staff members are sponsoring her and her training schedule is keenly discussed.    

Nigel Parsons, MD of Landmark, said: “We will be following Annabel’s progress on the day and willing her to run safely and complete the 26 mile challenge in her target time. Her fundraising for RABI will make a difference to farmers suffering in many cases through no fault of their own.”     

Annabel has been with Landmark since 2015 and works as a consultant providing KEYPrime accounts and Geofolia crop recording software across Norfolk, Suffolk, Essex and Hertfordshire.  She lives on a farm on the Shotley Peninsula and feels strongly about raising money for the Royal Agricultural Benevolent Institute (RABI) as she is well aware of the different scenarios which bring hardship in the rural sector.

She has decided to help and is hoping to complete the race in under four hours and raise money for RABI, which runs a range of services, including a care home in Bury St Edmunds.

“They are simply a fantastic charity dedicated to helping those involved in agriculture in their times of need,” she said.

“I know that the work our farmers do is 365 days a year, can be backbreaking but also very isolating and it can be hard for them to know where to turn when things go wrong – which with prices being as volatile as they are, is a worry frequently at the back our farmers’ minds.

Annabel James, of Erwarton on the Shotley Peninsula, who is running to raise money for the Royal Agricultural Benevolent Institute (RABI) in the London Marathon. Picture: WILLIAM WRINCH

“RABI provide one off payments in the light of disaster such as illness or bereavement – this might be in the form of relief workers if the main breadwinner on the family farm is unable to work. They also provide long term support when required.”

She added: “Everyone needs help sometimes and with farming still having the highest rate of suicide of any sector, it is so important that the work of RABI is available to help those who have fallen on hard times.”

Annabel, whose partner is William Wrinch, studied at the Royal Agricultural University and comes from a farming background. William’s father, also William, runs a farming business on the peninsula.

Training update – I completed my longest run before the marathon on Good Friday – running 22 miles and am pleased to report it went very well, despite suffering a couple of injuries earlier on in the year! Now the tapering and the infamous ‘carb loading’ begins and I’ll be making sure to supplement my diet with lots of local British potatoes!

Fundraising update – I have secured significant sponsorship from the best machinery dealers in East Anglia – Thurlow Nunn Standen as well as Massey Ferguson themselves and in return have had their logos printed on my race. Their help and support has played a major part in me exceeding my original fundraising target of £2500. I also hosted a ‘Wild West Hoedown’ on Easter Saturday for locals, friends and family. As part of the event there was an auction and raffle which raised nearly £1,500. I am very grateful to all those who bought or donated lots and prizes (including two fantastic duck flights) and it has been fantastic to see the national farming community come together to support me.


To sponsor Annabel, go to www.justgiving.com/fundraising/running-for-rabi or text RABI98 £5 ( or any amount) to 70070.